CLIENT OVERVIEW

Benetech is a pioneer in combustible dust control and bulk material handling, providing in-house engineering, equipment, manufacturing, research, chemical productions and field service capabilities at every touch-point in the process.

OBJECTIVE

From print and online collateral, to event signage, corporate environmental graphics and decor—each new piece was approached with intent to elevate Benetech's brand look and feel while transitioning the organization's sales driven model to a cohesive brand-centric service position.

SOLUTION & RESULT

Through passionate client education and thoughtful service, the organization saw consistent improvement and increased responsiveness to the communication materials shared with their global team and customer base.

Their evolving visual identity, presentation, message and position spanned organizational divisions and multiple media channels, while their corporate space was re-imagined to reflect a unified appreciation for their brand.

RESPONSIBILITIES

Art and Copy Direction, Copy Writing and Editing, Design, Production, Project Management, Client Service

TOTAL DUST MANAGEMENT

Benetech's Total Dust Management (TDM) represents the industry's only comprehensive range of technologies, services and solutions for handling all aspects of bulk material handling. To unveil this complete offering, introduce its subdivisions and communicate the valued benefits and breadth of industry experience—content development, design and production services were provided to deliver the tri-fold TDM brochure.

TDM PRODUCT SHEETS

Benetech's TDM offering includes a unique approach to finding the best solutions for a facility. Rather than focusing on one technology, they focus on the right combination of technologies.

To present more detailed information on each of the "best-in-class" divisions and available technologies, a comprehensive line of single two-sided and bi-fold product sheets were created to supplement the TDM brochure and communicate Benetech's superior design and engineering capabilities, product specifications and turn-key solutions.

PLANT PROFESSIONALS BROCHURE

Benetech's Plant Professional (P2) division is an experienced group of established industry leaders in power plant operations and safety programs. The team offers independent, third party assessments and professional services for plant management to operate safely, reduce risk and maintain an increased level of efficiency.

Requiring a secondary brand look and feel, their tri-fold brochure introduced the SAFE+ process and communicated the added value of the P2 team and service offering.

TRADE SHOW GRAPHICS

Designed to address the laws and guidelines being enforced by OSHA, EPA, MSHA, and other governing bodies, Benetech programs are built to help their clients meet all regulatory requirements while enhancing operations with our complete range of technologies and services.

Offering TDM in combination with Plant Professionals, pop-up banner graphics promoted their trade show attendance. The designs included prominent Benetech and P2 team members to provide follow-through connection in customer service and experience.

EXPERIENTIAL DESIGN

Benetech's organizational expansion and growth was accompanied by the need for a new 20,000 square foot office space, as well as the opportunity to integrate brand-supporting decor and graphic applications. This included consultation on all the facility's major environmental finish details, from flooring solutions to paint selection.

Beginning with the entrance and main hallways, and continuing into the state-of-the-art teleconference room, new offices and lunch room facilities, the inspirational environment integrated brand elements, voice and imagery.