CLIENT OVERVIEW

Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. Salesforce.com is a global, industry-leading customer relationship management (CRM) software and cloud computing solution provider.

OBJECTIVE

As social media and technologies continue to integrate with consumers and businesses alike, the demand for B2B consultancy and tools for thriving in this new business environment continues to grow. Combining Capgemini's strengths in deep sector expertise and talent management with Salesforce's top-of-the-range technology provided an unique opportunity to share their expertise with companies requiring help in this transition.

Overcoming the inherent challenges of defining client expectations amidst several globally positioned team members, project engagement required direct collaboration with all parties to produce materials supporting their sales efforts while speaking to B2B prospects and clients.

SOLUTION & RESULT

Producing and delivering two videos and a white-paper, Capgemini and Salesforce.com sales team have the media assets required to target defined vertical markets, peak interests, and address audience concerns in support of a beneficial Social Business Model (SBM) transition.

RESPONSIBILITIES

Art, Script and Video Editing Direction, Script Editing, Design, Production, Project Management, Client Service

IGNITE VIDEO ENGAGEMENT

Ignite is a partnership offering that provides a Social Business process to help organizations make the social model the way they do business. From discovery to consultation to hardwired solutions, the engagement creates a strategic pathway toward Social Business designed to match interaction preferences and business strategy.

The first video overviewed the topic of social business and identified the opportunity organizations have to elevate their business practices through the implementation of an SBM.

To manage the collaborative process involving many stakeholders across the globe, storyboarding and associated direction were presented and provided for review in PowerPoint, prior to voice over talent recording, final art and editing.

WHITE PAPER

To be utilized by the sales team as a digital "leave-behind" in support of the first "top-of-the-funnel" video, a four-page white paper was developed and designed in alignment with brand guidelines.

ALL-CHANNEL EXPERIENCE (ACE) VIDEO

Taking a deeper dive into the discussion of the Social Business Model (SMB), the second video detailed the benefits from a retail perspective. The character persona "Jenny" was created to demonstrate how a consumer profile might interact with an efficient and supportive integrated SMB system.

Storyboarding, script and direction were again created in PowerPoint, given the client's comfort level with the program and previous process.

Throughout the storyline, the video highlighted the business opportunities that resulted from a successful implementation of the new Social Business Model.