ATKINS ISN'T A DIET. IT'S A WAY OF LIFE.
The Atkins brand mission has created a paradigm shift — from eating less to eating right. Now a household name, Atkins supports a low carb lifestyle of weight-loss and long-term better health through free advocacy, education and innovation, and valued product offerings.
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EMAIL TEMPLATE REFRESH
TARGET: All future email audience recipients.
GOAL: Create a modular "pick and play" design toolkit that promotes efficient yet flexible email campaign development, aligns with the refreshed brand identity, increases opportunity for engagement and enhances overall user experience.
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WELCOME EMAIL CAMPAIGN
TARGET: Newly registered account holders, or new monthly newsletter subscribers.
GOAL: Re-iterate the Atkins value proposition and introduce new audiences to a host of free resources, with intent to increase overall email engagement, decrease subscriber attrition, convert newsletter subscribers to account holders and promote product offerings.
