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Email Refresh | Animated Display Ads | Campaign jump link | Campaign jump link | Campaign jump link

EMAIL REFRESH

TARGET: Parents, grandparents or permanent legal guardians of children 14 days to 14 yrs, who may be interested in purchasing whole life insurance coverage that also builds cash value over time.

GOAL: Create a new version of the “Holding Hands” Grow-Up® Plan email for A/B testing old vs new. Apply creative best practices and utilize imagery and messaging that conveys a modern, authentic and genuine vibe.

BEFORE & AFTER
New approach features a modern presentation, engaging visuals, emotional/rational messaging hierarchy, and subtle icon animations

VIDEO HERO GIF
Storytelling the emotional, connective role of hands in the parent/child relationship

ANIMATED DISPLAY ADS

TARGET: Parents and grandparents with earning a lower income, ages 24-49 yrs for Grow-Up® Plan, 50+ for Accident Protection and Guaranteed Life, and 45-54 yrs for Multi-product..

GOAL: Develop new, eye-catching creative for the four targeted products. Visuals and messaging should resonate with relevant audiences and drive them to get a quote.

FRAME x FRAME
Transitions and builds for messaging, photography and iconography