MINI creative that turbocharges engagement.

Meaningful messaging and attention-grabbing design impact audience behavior through an array of targeted email campaigns.

2022 LIMITED EDITION LAUNCH

TARGET: All current MINI owners and people who have expressed interest in the brand over the past 6 months.

GOAL: To promote the launch of the MINI Resolute, Untold and Untamed special editions, and to highlight the Pat Moss Edition released during March in celebration of International Women’s Month.

ECOACT PROGRAM

TARGET: MINI owners who may be interested in becoming more sustainable drivers.

GOAL: To go more green, MINI is creating a program that lets users track and offset their carbon footprint.

CPO MINI, OWNER ONBOARDING

TARGET: People who’ve recently purchased a Certified Pre-Owned MINI.

GOAL: Welcome new (and repeat) CPO MINI owners to the MINI community by informing them about all the exciting things they can do to enhance their MINI ownership.

APOLOGIES EMAIL

TARGET: A specific list of MINI customers that were previously sent a new purchase order in error.

GOAL: Quickly develop a proactive, cheeky follow-up communication that acknowledges the mistake and offers up some lighthearted entertainment while encouraging engagement.

CYBER MONDAY FLASH SALE

TARGET: A strategic list of both prospects and current owners.

GOAL: Promote a one-day sales incentive — the first 750 consumers who configure and preorder a MINI online will receive a $500 plus up offer.