CLIENT OVERVIEW

Trident University International (TUI) is a premier for-profit university deeply devoted to providing the highest quality, 100% online doctoral, graduate and undergraduate education.

OBJECTIVE

In recent years, the institution had experienced considerable management change. A vehicle was needed to unite, strengthen and bring collective focus to their mission and student promise.

SOLUTION & RESULT

Following extensive discovery to uncover the essence of TUI's core values, the resulting "Minds at Work" tagline was leveraged to create a new internal facing, digital brand book. More than a set of guidelines, it reignited the faculty's passion and pride, and championed the strategic platform, visual and verbal attributes of TUI.

RESPONSIBILITIES

Art Direction, Copy Writing Direction and Editing, Design, Production, Project Management

CREDITS

Comply Enterprises, Employer
Dawn Fend, Creative Direction

SOMETHING TO BELIEVE IN

Driven by the belief that a very competitive tuition structure can be paired with a highly regarded, regionally accredited curriculum, TUI offers unparalleled commitment to academic excellence and student success.

Content Direction—weaving together a cohesive storyline beginning with "We are Trident", the 20 page digital book builds upon a series of empowering "We …" statements to encourage ownership and accountability and help stakeholders recognize the value of stewarding the TUI brand.

Design—the layout re-imagines client photography and custom information diagrams to present a balanced variation to content and imagery.

Well received by the school's management, faculty and staff, the digital book serves as an important guide for maintaining the University's brand integrity in everyday operations, as TUI continues forward in the belief that best learning outcomes are the result of dedicated professors and curious minds.