PROFILE

I strongly believe in brand-forward marketing, advertising and design. My goal and approach to every project is focused on creating positive, memorable interactions and lasting impressions that turn prospective audiences into brand advocates.

Contributions to employers and clients to date prove my capability to independently and collaboratively envision, lead, create and produce full-scale B2B and B2C campaigns and initiatives that connect through every media channel and leverage owned, earned and paid media platforms.

QUALIFICATIONS

My fourteen years of experience have encouraged growth and refinement in my ability to:

• Conceptualize direction in combination with strategy to address qualified target market challenges and capitalize on opportunities
   
• Present ideas, concepts and design solutions to creative and non-creative audiences and owners
   
• Scope, plan and manage the development and execution of competing projects, timelines and budgets of full-scale campaigns effectively and efficiently
   
• Interface with clients and lead multidisciplinary internal and external teams including designers, copy writers, developers, photographers and videographers
   
• Embrace a flexible management style focused on personal accountability, utilizing a straight-forward, transparent approach to communication and direction
   
• Combine effective oral and written communication through person-to-person interaction, online meeting formats, teleconferences and email
   
• Champion a proactive, forethought approach to troubleshooting and problem solving
   
• Creatively achieve project goals and objectives to meet client expectations

SKILL SETS

Singularly or in combination, I provide creative/art direction, content development, information architecture, design, UI/UX, copy writing and editing, production, process development and management of initiatives involving:
 

BRAND
Discovery, building and identity creation
 

MARKETING & ADVERTISING
Full-scale inbound and outbound campaigns
 

ENVIRONMENTAL
Two and three dimensional wall graphics and signage, space layout and decor
 

PRINT
Advertising, collateral, signage and direct mail
 

SOCIAL MEDIA
Strategy, creation and maintenance
 

DIGITAL MEDIA
Websites, landing pages, advertising, HTML email, multimedia presentations
 

PHOTO & VIDEO SHOOTS
Concept, coordination and direction
 

VIDEO PRODUCTION
Storyboards, content, script, directing post-production editing, sound engineering and motion graphics
 

TRADE SHOWS
Attraction and engagement, collateral, booth graphics,  structural design, floor plans and decor

ON-SITE EVENTS
Presentation media, live rehearsals, scripting, audio/visual, technical staff, live talent and technical direction