Sometimes a resume isn’t enough to show the big picture. So here are some ideas I try to carry through in my day-to-day. Also, what I’ve done, how I’ve done it and what others have to say about it all.
STRATEGIC THINKING, CREATIVE SOLUTIONS
I appreciate beautiful art and design. My passion includes seeing it applied to purpose. To do this successfully, I maintain a strong belief in the value of strategy-driven, brand-forward creative that encourages response and engagement. Four components help make this happen.
DO IT RIGHT
Being a client advocate for forward thinking, starting with a plan, incorporating best practices into deliverables.
ROAD MAPS & REAL GUIDANCE
True audience insights that are the benefits of assessment, analysis and evaluation of markets, competition, audience behavior, and brand awareness — just to note a few.
STRONG BRANDING
A name, face and voice that champions a relevant, authentic and connective positioning.
PROCESS MANAGEMENT
Having an established creative process is key to harnessing the combined potential for great work, successful outcomes, happy clients and talent growth.
WELL-SEASONED EXPERIENCE
Passion is important. So is 20+ years of creative experience succeeding in a host of initiatives and roles involving:
BRAND
Discovery, building and identity creation
CXM
Full-scale inbound and outbound campaigns
ENVIRONMENTAL
Two- and three-dimensional wall graphics and signage, space planning, layout and decor
PRINT
Advertising, collateral, signage and direct mail
DIGITAL
Websites, landing pages, email, social, display, multimedia presentations
VIDEO
Storyboards, content, script, direction in unique asset creation, editing, sound and animation
EXPERIENTIAL
Attraction and engagement strategy, collateral, booth graphics, structural design, floor plans and decor
EVENTS
Presentation media, live rehearsals, scripting, audio/visual, technical staff, live talent and technical direction
WORKING PRINCIPLES
What makes me tick? Well, here's a few guidelines that I believe pay major dividends. They help me to provide the highest level of service while exceeding expectations.
DO GOOD, DO WELL
The new "Golden Rule" definitely has its benefits.
LEAD BY EXAMPLE
Practice what you preach. Hypocrisy is unbecoming.
ACCOUNTABILITY
Take responsibility and learn from decisions and actions.
STRONG LINKS, STRONGER CHAIN
Champion independent strength in collaborative values and efforts.
FULL TRANSPARENCY
Be open to sharing and receiving honest, direct communication and feedback.
CAUSE & EFFECT
Know there is a consequence for every decision and action.
MEASURE TWICE, CUT ONCE
Nothing is perfect, but investing time upfront more often saves time, material and cost.
BUDGET/QUALITY/TIME PARADIGM
Every project requires a balanced expectation.