MERKLE INC. | DENTSU CREATIVE
2015 – Present

A leading global customer experience management (CXM) and performance creative marketing agency — driven by data and analytics, enabled by technology and rooted in business outcomes to create more meaningful, targeted customer experiences.

Roles & Responsibilities

Report to Creative and Group Creative Directors, lead creative/art for consumer, financial, healthcare, non-profit and software/tech markets. Responsible for pairing data/analytics/strategy with creative application of best practices and tested performance creative principles to drive awareness and response in award-winning, multi-channel campaigns and marketing initiatives.

Associate Creative Director, Art

• Lead, mentor, provide direction and oversee the work of creative associates and interns

• Conceptualize campaign themes, create exemplary imagery, graphics and layouts

• Present and deliver work to internal and external clients

• Advocate and drive forward best practices in process management

• Engage the creative body in team-building exercises, identify educational opportunities initiatives for organizational growth

• Spearhead and lead passion project “Dentsu Presents” to help talent development in the form of presentation practice and skill building

Creative Director • Sr. Art Director • Designer

Work directly with business owners and report to executive-level agency directors to lead and support print and digital initiatives involving identity and campaign development, product launches, websites, e-learning modules, pitch proposals, presentations and events.

COMPLY ENTERPRISES, INC.
2008 – 2014

Full-service, brand-centric marketing and creative agency serving a broad portfolio of B2B and B2C clients.

Roles & Responsibilities

Reporting to the VP of Creative Services, I successfully moved seamlessly between various roles, tasks, clients and projects, both managing and contributing to every aspect of the creative process. Expanding my scope to include Account Director once again challenged my skill sets and continued to build upon my previous experience to ensure long-lasting client relationships and successful outcomes. As the primary contact for multiple accounts, I worked directly with client liaisons and decision makers, marketing managers and directors, VP’s and CEO’s.

Sr. Art Director • Account Director

• Employ a creative and strategic framework to plan, develop and achieve project goals leading and managing multidisciplinary, internal and external teams

• Identify project scope, develop estimates and proposals, manage timelines and budgets effectively

• Conceptualize direction in combination with strategy to address qualified target-market challenges and leverage opportunities, present ideas, concepts and design solutions to creative and non-creative audiences

• Manage the creative process and client expectations

• Champion a proactive, forethought approach to troubleshooting and problem-solving

• Embrace a flexible management style focused on personal accountability, while utilizing a straight-forward, transparent approach to communication and direction

• Execute and deliver final integrated campaigns and unique one-up projects, including identity and branding, print collateral, direct mail, OOH, interactive multimedia presentations, video, websites, social, and display

Roles & Responsibilities

Positioned within the in-house marketing department, I reported to the Marketing Manager. Applying multiple capabilities and skill sets, I again demonstrated fluid transition between team leading, mentoring, educating, art direction and design, copy writing and editing, managing and overseeing production, and fulfillment of campaign and promotional solutions.

Sr. Art Director & Designer

• Independently and collaboratively seek out and identify organizational and product specific challenges

• Conceptualize brand campaign and product-line promotions targeting multiple audience demographics and customer relationships

• Present, develop and execute unique and creative solutions that encourage internal productivity, expand external brand awareness and increase sales opportunity

• Apply skill sets to create and produce print and online advertising, collateral, annual reports, forms, newsletters, corporate and retail environmental graphics, signage, POS displays, direct mail, email, website and intranet

Roles & Responsibilities

Reporting to the Executive Producer, I worked fluidly between multiple roles and responsibilities, utilizing appropriate skill sets to direct, create and deliver solutions. Servicing a diversified client portfolio, my contributions to Compass and its clients’ initiatives enabled successful project execution while meeting predetermined goals and objectives regarding awareness, fundraising and sales.

Event, Video and Web Producer • Creative Director

• Conduct client/internal planning sessions, anticipate client needs and recommend solutions

• Determine project scope and compose estimates, lead project coordination and management

• Contract and manage hired talent and internal/external multidisciplinary teams of 5 to 50 per project requirements

• Oversee and develop all aspects of the creative process, from concept to execution to completion

• Impact all stages of video pre- and post-production

• Provide technical direction for live events, meetings and breakout sessions

Roles & Responsibilities

During the year-long paid internship, I reported to the department's lead designer and seized the opportunity to acquaint myself with the client/service provider relationship while leveraging and refining new skill sets acquired through my formal education.

Design Associate

Valued for my creativity and passion for design, I owned projects from start to finish, conceptualized and presented ideas to superiors and clientele, designed and produced final identity, print collateral and promotional solutions for university departments, alumni and prospective student outreach initiatives.